Protecting corporate reputations in the era of ESG
- Reputation is what others think and say about you based on what has happened in the past.
- Reputation risk exists in the gap between stakeholder expectations and organisational behaviour.
- The traditional approach to managing corporate reputation is no longer viable.
- Sustainable governance embeds reputation risk analysis into the organisational governance framework.
- Knowing and understanding stakeholder expectations allows benchmarking.
- Reputation risk awareness through Inclusive decision making embeds it throughout the organisation.
- It would help if you considered the reputation impact of each risk on a register.
- Have the relevant experts been consulted? Inclusive decision making diminishes reputation risk.
- It would be best if you prepared a robust communications plan, anticipating challenges and heading them off.
- You should also prepare your defence if you know stakeholder groups will react negatively.
- As a board, you should challenge any decisions and consider them from all stakeholder perspectives.
In an increasingly complex stakeholder landscape, organisations that incorporate reputation risk into a sustainable governance framework have a higher probability of surviving and thriving.
Alison Mills shares practical guidelines for constructing and implementing effective reputation risk strategies in this informative session.
Alison Mills is a corporate communications leader specialising in aligning reputation management to commercial strategy for global organisations.
Alison specialises in promoting and protecting complex agendas for organisations by developing end-to-end reputation management strategies, recognising that the stakeholder landscape has changed, dissolving barriers between traditional, mainstream and online media.
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