Brand-series-icon Brand Series

Protecting corporate reputations in the era of ESG

Watch webinar
Download slides

Alison Mills

Reputation Management and Corporate Communications Expert
29th of September 2021 at 13:00 (GMT)
Via Zoom

Key Takeaways

  • Reputation is what others think and say about you based on what has happened in the past.
  • Reputation risk exists in the gap between stakeholder expectations and organisational behaviour.
  • The traditional approach to managing corporate reputation is no longer viable.
  • Sustainable governance embeds reputation risk analysis into the organisational governance framework.
  • Knowing and understanding stakeholder expectations allows benchmarking.
  • Reputation risk awareness through Inclusive decision making embeds it throughout the organisation.
  • It would help if you considered the reputation impact of each risk on a register.
  • Have the relevant experts been consulted? Inclusive decision making diminishes reputation risk.
  • It would be best if you prepared a robust communications plan, anticipating challenges and heading them off.
  • You should also prepare your defence if you know stakeholder groups will react negatively.
  • As a board, you should challenge any decisions and consider them from all stakeholder perspectives.


This Webinar

In an increasingly complex stakeholder landscape, organisations that incorporate reputation risk into a sustainable governance framework have a higher probability of surviving and thriving.

Alison Mills shares practical guidelines for constructing and implementing effective reputation risk strategies in this informative session.

This Speaker

Alison Mills is a corporate communications leader specialising in aligning reputation management to commercial strategy for global organisations.

Alison specialises in promoting and protecting complex agendas for organisations by developing end-to-end reputation management strategies, recognising that the stakeholder landscape has changed, dissolving barriers between traditional, mainstream and online media.

Previous Webinars on the same series

Brand Series

The Role of Boardroom Leadership in Reputation Management

Niamh Boyle
Managing director
11th of November 2020 (GMT)

Are you interested in presenting?

Are you a thought leader, an expert or a practitioner who wants to reach new audiences with your knowledge and expertise? Would you like to suggest a webinar topic that may be of interest to our global audience?

Get in touch

Members receive exclusive insights and opportunities

The Corporate Governance Institute provides its members with exclusive content, a network of directors and business leaders, details of available board positions, and the tools and resources required for a successful governance career.

Learn more


Insights on leadership

Do you want regular thought leadership articles and guides? Sign up for our newsletter and receive weekly insights into the vibrant worlds of corporate governance and business leadership. Stay relevant. Keep informed.