What are the four types of corporate culture? The four types of corporate culture each refer to a Greek god and are based on the god’s personality and powers.
Clan Culture: the ‘Dionysos’ corporate culture
A Clan Culture enforces no specific organisational culture. Everyone has the right to manage their work and schedule according to their personal style. The objective of this type of culture is to foster long-term cohesion and let everyone express themselves freely so that the company can achieve its goals.
Adhocracy Culture: the ‘Athena’ corporate culture
In adhocracy cultures, managers have a long-term vision. In organisations that adhere to an adhocracy culture, teams are constantly motivated to wage war against the competition. This corporate culture focuses on innovation, creativity, and flexibility for all staff members, including those with diverse backgrounds.
Market Culture: the ‘Apollon’ corporate culture
With a market culture, the organisation always puts its best foot forward and places itself at the forefront of performance service and customer service. Market culture is specific to certain sectors of activity, including those that are very competitive. Market culture is all about beating the competition and establishing the company as a leader in its field.
The Hierarchy Culture: the ‘Zeus’ corporate culture
In a hierarchical culture, everyone accepts their position to fulfil their mission and stay on track. One of the benefits of this Zeus-like hierarchy culture is that it provides reassurance. Team members’ commitment to hierarchical culture promotes the success of a common shared goal. Due to this commitment, people want to get involved in projects and achieve goals to increase the company’s turnover.
The importance of a good company culture
Watch Zoë Bailey, head of strategic operations at Withers & Rogers LLP, explain why an open culture, a culture which encourages people to try new things and not to be afraid of failure, is so valuable. Culture is the essence of a business and can make or break a firm. It needs constant nurturing – that couldn’t be more relevant in today’s world of agile working.