A leader’s guide to company culture

by Stephen Conmy on May 6, 2022

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Companies need to change the way they manage and lead to match the way that modern humans actually work and live. – Brian Halligan, CEO, Hubspot

In this free guide to company culture, we discuss why preparing for the future of work is the next big challenge for boards and leaders. Cultures must be strong enough to support rapid transformation and encourage disruption in today’s fast-paced world. Is your board prepared? How often does your board and the executive team discuss your organisation’s culture?

The key points covered in this guide to company culture include:

  • Why culture will always eat strategy for breakfast.
  • Good culture is all about how most employees feel about your company. That emotional connection will dominate their performance at work.
  • How company culture can be defined.
  • Why different organisations have different cultures and why this is normal. There is no one size fits all culture.
  • What to do if a toxic culture develops.
  • Why the board plays a crucial role in shaping the company’s culture and ensuring that it aligns with its strategic goals.
  • Five questions board members should be able to answer if they are asked about company culture.


  • eBook - A leader's guide to company culture
  • eBook - 2A leader's guide to company culture

On the surface, you might think that creating a great culture with happy employees is the responsibility of HR.

However, while HR professionals dictate certain aspects, the company leaders must provide a positive company culture, including the board and the CEO.

The CEOs, the executive team and the board, are responsible for the company’s values, work environment, and any potential issues and problems. To establish a healthy corporate culture or change a company’s culture, HR, the executive, and the board must come together.

The board and the management cannot just talk about a culture of innovation. They have to shape it.

Our culture is friendly and intense, but if push comes to shove, we’ll settle for intense. – Jeff Bezos, founder, CEO, Amazon

Company Culture
The board

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