How to design a company culture that people love

by Seth Bodin on May 5, 2022

How to design a company culture

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Do you want to create a company culture that people love? It’s not as hard as you might think. Creating a positive company culture is essential for several reasons. First of all, it makes your employees happy and more productive. Secondly, it can help attract new talent to your business. And finally, great company culture can help set you apart from your competitors.

What is great company culture?

There is no one answer to this question, as company culture varies significantly from organisation to organisation. However, great company culture is marked by a strong sense of community and teamwork, a commitment to excellence, and a positive work environment.

Employees in great company cultures feel supported by their colleagues and leaders, and they are proud to be a part of their organisation. Company culture is often reflected in an organisation’s values, mission, and goals. When these elements are strong, they can create a positive work environment that attracts and retains top talent.

Besides this, when it comes to keeping the employees happy, a company’s culture makes a significant difference. Statistically, it is illustrated that 64% of the workers are likely to leave without a strong work culture.

Moreover, a company’s culture reflects the entire organisation and will specify employee productivity and performance. Let’s discuss in detail how you can design a better company culture.

What are the elements of great company culture?

Many elements contribute to great company culture, but some of the most critical aspects that will help include:

A focus on employee well-being helps create an environment where employees feel valued and supported and prioritise their physical and mental health.

● A positive and inclusive work environment includes open communication, respect for all employees, and collaborative culture.

● Commitment to professional development provides opportunities for employees to grow and learn in their roles and support them in their career goals.

● A focus on work/life balance develops an environment where employees feel like they have a good work/life balance and their personal lives are respected.

● A culture of transparency explains being open and honest with employees about the business and ensuring they have access to information that affects them.

● Customer focus means putting the customer first in everything we do and always striving to provide the best possible experience.

● Innovation illustrates being open to new ideas and constantly looking for ways to improve our products, services, and processes.

Why should company directors care about company culture? 

There are many reasons why leaders should care about company culture. Strong company culture can help attract and retain top talent, improve employee engagement and satisfaction, boost productivity, and more.

Additionally, positive company culture can help create a positive brand image and reputation, which can be beneficial for attracting customers and partners. Finally, healthy company culture can help foster a positive work environment, leading to increased creativity, innovation, and success.

Leaders who care about company culture are more likely to create an environment that employees enjoy coming to every day. They understand that happy employees mean a more productive, successful business. By investing in their employees and creating a positive company culture, leaders can reap numerous benefits for their business.

What are examples of companies with great workplace cultures?

By following the culture developed by these companies, you can build a culture that will help improve the overall company’s performance. Here are the examples of top companies with excellent workplaces: 


Amazon is a company that is widely known for its excellent workplace culture. Things that make Amazon’s workplace culture so great include its focus on employee development, its commitment to work-life balance, and its strong team spirit.

One of the things that makes Amazon’s workplace culture so strong is the company’s focus on employee development. Amazon provides its employees with opportunities to grow and develop their skills through various programs and initiatives. For example, the company offers a leadership development program that gives employees the chance to learn new leadership skills and grow into management positions.


Another company with a great workplace culture is Google. Google has several programs and initiatives to help create a positive and supportive work environment. Some of these include the company’s focus on work-life balance, its commitment to diversity and inclusion, and its strong team spirit. 

Google offers its employees several perks and benefits that help to promote a healthy work balance. For example, the company provides flexible working hours, generous paid time off, and free meals and snacks.


Facebook is another company that has a great workplace culture. The social media giant offers its employees several perks and benefits, such as free food and drinks, gym memberships, and transportation subsidies. For instance, the company has an employee assistance program providing counselling and support to employees dealing with personal or work-related issues.

Tips for designing a company culture that people love

Let’s take a detailed look at the tips for designing a better company’s culture and improving productivity.
● Define what company culture means to you
● Incorporate your company culture into your branding
● Create a company culture manual
● Encourage employees to live and breathe your company culture
● Evaluate and adjust your company culture regularly

How to design a company culture

Creating a company culture that employees love is no easy task, but it’s worth it. Directors, board members, and senior executives should consider these points when designing their company culture.

Design a company culture that people love by understanding what they want and need. This can be done through surveys, interviews, or focus groups. Happy employees lead to productive teams and a more successful business.

This includes providing reasonable workloads, offering opportunities for growth and development, and having a healthy workplace culture. By understanding what people want and need from their work environment, you can create a company culture that is both loved and appreciated.

Read more: What does ‘culture eats strategy for breakfast’ mean?
Company Culture

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