Six qualities of a great non-executive director

by Dan Byrne on Jun 2, 2022

non-executive director qualities

Non-executive directors (NEDs) are part of a rapidly shifting governance landscape. Their roles are changing, as are their backgrounds and areas of expertise. So, what are the qualities of a great non-executive director? 

One thing that has not changed is there is no one ‘‘silver bullet’’ quality that makes the perfect NED, and there never will be.

Instead, companies are looking for a balance of virtues to ensure that they are being advised by an honest mindset, an experienced viewpoint, and a voice that will challenge the norms when necessary.

Below are six qualities of a great non-executive director (NED).

The independent approach to leadership

Remember: non-executive directors are there to provide independent and broad-thinking governance. They are not there to carry out the nitty-gritty of managing a company. So, if you’re in this type of role, and you find your focus drifting towards day-to-day management rather than giving honest opinions about overall direction and strategy, something is wrong.

A great NED avoids routine company-management business, which is one of their greatest strengths. It means they don’t get caught in a maze of decisions and internal supervision, which can sometimes hold other senior employees back from seeing the complete picture.

A good, independent NED can always see this complete picture. They can look down on the maze from above and tell a much clearer story than their closest colleagues.

A good NED will listen, understand, advise and warn … whenever it’s necessary.

The commitment

There needs to be a strong level of commitment by the NED towards the organisation they serve, which means alignment with its goals and principles.

That alignment must persist at the foundational level, even if a healthy amount of disagreement and debate arise on a more day-to-day basis. Feedback, dialogue and challenging the norm can exist alongside an underlying dedication to the company’s mission.

The experience

A successful NED needs experience in governance to succeed because, pivotally, they are the ones who will be looked to when progress gets tough.

A good NED will know how to navigate significant milestones in a company’s life cycle and be able to offer sound guidance when those moments arise.

They should know budgets and audits, have experience with mergers or acquisitions, and know how to make an organisation adapt to new challenges, whether it’s digitalisation, risk management, green policies, or anything else.

The diplomatic approach

Being a non-executive director means striking the perfect balance between leader and critic.

Independent thinking means occasionally giving opinions that others in the boardroom may not want to hear. But asking those tough questions and dealing out humbling criticism will constantly be required, so a NED must be innovative.

They will need the bravery to stick out and go against the prevailing mood of the board members around them if they feel it is in the company’s best interests. At the same time, they will need to balance this bravery with sensitivity – giving constructive criticism, offering solutions where problems are identified, and ensuring good working relationships with colleagues.

However complex the role of NED gets, diplomacy is essential. If working relationships are damaged, the ability of the NED to bring about change may dwindle.

The respectful approach

NEDs provide constructive, objective, and honest feedback, but the reverse must hold.

Suppose a person is serious about using their NED role for continuous professional development. In that case, they must be able to accept criticism themselves, do so gracefully, and regularly self-evaluate to ensure that they are fulling the needs they were brought on board to address.

The diverse candidate

Diversity on boards is vital. No organisation wants a leadership group that revolves around one outlook. Because of that, and although it’s not a trait in the same way as the others above, it should be noted that boards are continuously seeking more diverse candidates to fill NED positions.

Gender is one issue that has rapidly gained focus in recent years. In a sector historically dominated by older male candidates, efforts are now ramping up to ensure more women are appointed to NED positions. Knowing these non-executive director qualities will help a lot.

This effort is also now starting to see government backing. The European Council, for example, has agreed that by 2027, 40% of NED positions in European companies should be held by women. The proposals will now be debated in the European Parliament in 2022.

“Increasing the proportion of women in economic decision-making positions is expected to have positive spill-over effects throughout the economy,” the Council said when the measures were proposed.

“Furthermore, around 60% of new university graduates in the EU are women. Improving the gender balance on company boards would thus also allow many highly qualified women in Europe to realise their full potential.”


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