How to measure employee engagement

by Jo Ellis on Mar 13, 2023

employee engagement

Creating a culture of employee engagement starts with the proper foundation: one that listens to employees supports their growth and development, and places value on their contributions.

To build such an environment, leaders must create a space for dialogue that encourages honest feedback from everyone in the organisation.

Additionally, it is essential to acknowledge and reward employees for their efforts to boost morale and confidence.

Finally, regular communication between employees and management can help build trust and make staff members feel heard.

By taking these steps, businesses will be better positioned to foster an environment of strong employee engagement.

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The meaning of employee engagement

Employee engagement is a powerful tool for success. It helps to create a working environment in which employees are productive, enthusiastic, and invested in the company’s goals and work as a whole.

Employee engagement means employees feel valued and respected, have job satisfaction, express commitment to organisational values, and are motivated to contribute even more.

When appropriately managed, employee engagement can lead to increased loyalty, improved customer service levels, and more creativity within the workplace.

Companies should strive to provide their employees with support by fostering an atmosphere of open communication and collaboration to help their teams reach their full potential.

The benefits of measuring employee engagement

Measuring employee engagement can help companies better understand their needs and motivations.

This data can then be used to improve the workplace environment and create more effective management strategies.

How to develop an employee engagement plan

The first step in creating a successful engagement plan is to define what success looks like for an organisation.

  • Start by defining goals and objectives, such as increasing employee retention.
  • Once goals are established, develop a strategy encompassing both qualitative and quantitative engagement measurements.
  • For qualitative measures, consider conducting regular employee surveys to gauge their satisfaction with the company’s policies and initiatives.
  • For quantitative measures, track metrics such as absenteeism, turnover rate, and employee satisfaction.

Using employee engagement data

Once data has been collected from an engagement plan, it is essential to understand how the data can be used to make improvements and drive success.

Analysing employee survey results can help an organisation identify areas of improvement.

Measuring employee engagement can also help an organisation identify which initiatives are working and which need improvement. This data can allow the organisation to focus on the areas that will significantly impact overall success.

Finally, employee engagement data can help the organisation develop a culture that encourages employee growth and fostering a sense of belonging. This leads to more engaged employees motivated to do their best work.

Implementing changes based on the data collected

Once a director has identified areas of improvement based on the data collected, it’s time to start implementing changes.

Start by setting up a plan that outlines the steps needed to implement these improvements. Be sure to involve stakeholders and set milestones for tracking progress.

It’s also important to communicate changes with employees and ensure they understand why and how they will benefit them.

Finally, ensure employees regularly receive feedback on their performance and recognise them for their efforts. This recognition can go a long way in motivating employees to continue striving for success.

Best practices for employee engagement

With employee engagement tools in place, companies can ensure better performance overall and unlock maximum potential from their staff. Best practices for employee engagement include:

Professional development

Feeling like their career is stagnant can cause employee dissatisfaction. Professional development should provide employees with the opportunity to continually improve their skills, as well as provide additional avenues for career progression.


Offering flexible work schedules and ways to collaborate virtually can create a healthier work-life balance while fostering bonds between remote workers separated by physical distance. Many workplaces hold quick weekly trivia games or similar events to keep remote employees connected.

Regular check-ins

Regular check-ins with each employee while allowing them the freedom and trust to work on challenges autonomously can help keep employees engaged with their job over the long run. Boards and management can check in with employees individually and run employee surveys to gauge opinions on issues.

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