When conflict arises between a CEO and a Chair

What to do when conflict arises between the CEO and the Chair? When a rift develops between the CEO and the Chair of the board, ultimately, there is only one party that has the deciding vote.

The CEO/Chair relationship is one of the most important in any organisation, and it needs to run smoothly at all times. If toxicity persists, then the organisation will suffer.

The CEO and Chair need to have a mutual appreciation and respect for their relationship. This case study will explore what happens when CEOs and chairs conflict… using one of the most famous examples in modern business history: Apple.